Rio de Janeiro aims to become world capital of gay tourism

Brazilian city’s diversity week follows a series of gay-friendly government schemes to capitalize on the growing market.

See our post about Diversity Week by clicking on this link:

Gay pride at Rio de Janeiro

A gay pride march in Rio de Janeiro: the city’s tourist board wants to boost its appeal to gay tourists.
Photograph: Globo/Getty
Tom Phillips in Rio de Janeiro
The Guardian, Mon 11 Jul 2011 17.15 BST
The theatre lights dim and a Brazilian supermodel takes to the stage, tanned legs emerging from a skintight miniskirt.
In the audience, an A to Z of Rio de Janeiro’s great and good: pop stars, sports stars, soap stars and would-be stars, flanked by an army of local paparazzi. Clutching a microphone, the model addresses the crowd. “My name is Lea and I am a transsexual,” she says, triggering a frenzy of applause and whistles.  The model in question is Lea T, Brazil’s first transsexual supermodel. And this is the champagne-soaked launch party for Rio’s inaugural diversity week – a celebration of the city’s cultural and ethnic differences and an attempt to position Rio as the global capital of gay tourism.
Read on………