Brazilian city’s diversity week follows a series of gay-friendly government schemes to capitalize on the growing market.
See our post about Diversity Week by clicking on this link:
A gay pride march in Rio de Janeiro: the city’s tourist board wants to boost its appeal to gay tourists.
Tom Phillips in Rio de Janeiro
The Guardian, Mon 11 Jul 2011 17.15 BST
The theatre lights dim and a Brazilian supermodel takes to the stage, tanned legs emerging from a skintight miniskirt.
In the audience, an A to Z of Rio de Janeiro’s great and good: pop stars, sports stars, soap stars and would-be stars, flanked by an army of local paparazzi. Clutching a microphone, the model addresses the crowd. “My name is Lea and I am a transsexual,” she says, triggering a frenzy of applause and whistles. The model in question is Lea T, Brazil’s first transsexual supermodel. And this is the champagne-soaked launch party for Rio’s inaugural diversity week – a celebration of the city’s cultural and ethnic differences and an attempt to position Rio as the global capital of gay tourism.